Nazara Tech-led NODWIN Gaming invests in gaming accessories brand Wings

19 Apr 2022 , 03:31 PM

NODWIN Gaming, a material subsidiary of Nazara Technologies Limited, one of the world’s leading esports companies has announced a strategic investment in Wings, a gaming accessories brand that designs and deals in high-quality and affordable gaming audio gear. Through this association, NODWIN aims to scale up and strengthen its retail presence and accelerate its direct-to-consumer approach for the gaming and esports audiences in India.

As part of this investment, the plan will be to roll out custom series of gaming headphones themed around popular Indian gaming and esports talents and influencers under NODWIN Gaming’s umbrella and popular esports organizations in the country.

“Strategic investments like these enable us to achieve our vision of creating successful multi-dimensional gaming and esports strategy. We believe that Wings and NODWIN Gaming share multiple synergies; be it our influencers, our tournament IPs sponsorship, or our gamer community businesses.

This investment will hopefully fill in the gap created by the huge demand for customised earbuds and headphones among the gaming and esports community. It will further solidify brand NODWIN in our target audience post our recent acquisitions. We are delighted to bring Wings into the NODWIN Gaming ecosystem and look forward to together amping up the esports sector in India and across the world,” said Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.

Wings was founded in 2018 by Nishit Sharma and Vijay Venkateswaran joined him as a co-founder in 2021 and has since become a leading brand in earbuds with a focus on the mobile gaming segment. All its gaming accessories are priced below Rs. 2,000 and include top-quality gaming earbuds and gaming neckbands with product expansion planned into headphones, keyboards, soundbars, speakers, and mice.

As part of its 360- marketing approach to cover all avenues of the gaming ecosystem, Wings collaborates with gaming content creators, esports athletes and tournament organizers. The digitally-focused brand retails through Amazon, Flipkart, Myntra, as well as its own website.