Tata Eyes Uber to Supercharge Digital Game: Partnership Talks On

15 Feb 2024 , 11:21 AM

According to news reports, the Tata Group and Uber Technologies are supposedly in talks for a strategic alliance that would increase traffic and engagement on Tata’s digital platform.

According to it, one possible outcome of the partnership may be the inclusion of Uber’s services as a core app in the ecosystem. Insiders have revealed that Tata Neu, which is being advertised as a ‘super app,’ is facing challenges like minimal engagement and flat user growth.

Tata Neu is continuously trying to improve its market position, despite these obstacles. Dara Khosrowshahi, the CEO of Uber, and N Chandrasekaran, the chairman of Tata Sons, are said to have met earlier this year at the Davos conference. Khosrowshahi is scheduled to visit India soon.

Uber has not officially confirmed any conversations, and Tata Digital, the organization in charge of monitoring Tata Neu, has denied that any are taking place. There are currently no guarantees about the finalization of the negotiations regarding the particular terms of the proposed partnership.

Tata Motors and Uber signed a contract in February last year to supply 25,000 electric cars, a sign of the two businesses’ strengthening partnership.

Stakeholders are looking forward to further information as the talks over the possible partnership between Uber Technologies and Tata Group continue.

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