iconiifl-logo-icon 1

Invest wise with Expert advice

By continuing, I accept the T&C and agree to receive communication on Whatsapp

  • Open Demat with exclusive Advice & Services
  • Get a dedicated Relationship Manager to help you grow your wealth
  • Exclusive advisory on 20+ trading & wealth-based investment options
  • One tap Investments, Automated trading & much more
  • Minimum 1 lakh margin required
sidebar image

Technology will be one of the key drivers for growth in Real Estate in 2022

18 Jan 2022 , 02:34 PM

The last two years have been revolutionary for real estate industry, with Covid 19 pandemic shifting the real estate trends and patterns.  While the sector initially faced challenges during the first wave of Covid, developers and real estate consultants implemented multiple strategies to revive the sector. Lower interest rates and stamp duty, unbelievable lifetime offers vested interest in the minds of home buyers.
The high volatility in stock market, fluctuations in mutual fund returns, currency benefit of the rupee-dollar exchange, made real estate an attractive asset for NRIs and HNIs. Improved infrastructure, decent rentals and clearance of inventory have added to the quick revival of housing real estate.

There was huge demand in the affordable housing segment, from the last quarter of 2020, which witnessed consistent demand in 2021 too. Consumers recognized the importance of owning a house. People living in rented houses, opted for purchasing a home, even if it was a small affordable house. Location, facilities, connectivity were deciding factor for consumers, along with the unbelievable complimentary offers, that were presented by developers.

The year 2021 witnessed rapid growth in housing real estate. Many unsold inventories were cleared off, especially in the metro cities. Developers and real estate consultants did good business during the festive seasons and special occasions. The year 2022 is also forecasted to be positive for real estate. Though the country is preparing itself for the new variant, Omicron, it is anticipated that the variant will not impact economy like the first and second wave. 

The growth momentum in real estate is expected to continue in 2022. Potential homebuyers are anticipated to pay for bigger homes, better amenities and attractive pricing with offers, which will keep them interested in sealing the deals. New launches and deliveries will take place, luxury housing will witness more growth in the metro cities. Demand for open spaces, sea- facing houses, courtyards is also expected to increase this year. It is also expected that sales will be better in affordable housing segment, which will continue to be the key business driver in real estate in 2022.

Foreign Direct Investments will also help in the growth of the sector this year. NRIs and HNIs will continue investing in the sector as technology and transparency have led to ease in investments.

The sector has enhanced its technology models to increase sales and reach out to consumers virtual interactions. Technology upgradations have been a game changer in the industry, as developers and consultants made optimum use of technology during the lockdown periods and reached out to consumers in the most innovative ways. From virtual tours, 3D visual effect in the virtual tours, usage of digital platforms has increased the consumer outreach in the last two years. Technology will continue to be the key driver for the sector and will help in increasing outreach in Tier 2 and 3 cities as well.

The overall markets sentiments for consumers as well as developers and real estate consultants too positive for the year 2022.

The author of this article is Mr. Honeyy Katiyal, Founder of Investors Clinic
The views and opinions expressed are not of IIFL Securities, indiainfoline.com

Related Tags

  • covid-19
  • Honeyy Katiyal
  • Investors Clinic
  • Real estate
  • Technology
sidebar mobile


Read More

Most Read News

4 Mar 2024   |   09:10 AM
4 Mar 2024   |   06:22 PM
4 Mar 2024   |   08:40 AM
4 Mar 2024   |   06:37 PM
Read More
Knowledge Centerplus

Logo IIFL Customer Care Number
1860-267-3000 / 7039-050-000

Logo IIFL Securities Support WhatsApp Number
+91 9892691696

Download The App Now

Knowledge Centerplus

Follow us on


2024, IIFL Securities Ltd. All Rights Reserved

  • Prevent Unauthorized Transactions in your demat / trading account Update your Mobile Number/ email Id with your stock broker / Depository Participant. Receive information of your transactions directly from Exchanges on your mobile / email at the end of day and alerts on your registered mobile for all debits and other important transactions in your demat account directly from NSDL/ CDSL on the same day." - Issued in the interest of investors.
  • KYC is one time exercise while dealing in securities markets - once KYC is done through a SEBI registered intermediary (broker, DP, Mutual Fund etc.), you need not undergo the same process again when you approach another intermediary.
  • No need to issue cheques by investors while subscribing to IPO. Just write the bank account number and sign in the application form to authorise your bank to make payment in case of allotment. No worries for refund as the money remains in investor's account."

www.indiainfoline.com is part of the IIFL Group, a leading financial services player and a diversified NBFC. The site provides comprehensive and real time information on Indian corporates, sectors, financial markets and economy. On the site we feature industry and political leaders, entrepreneurs, and trend setters. The research, personal finance and market tutorial sections are widely followed by students, academia, corporates and investors among others.

  • 9 out of 10 individual traders in equity Futures and Options Segment, incurred net losses.
  • On an average, loss makers registered net trading loss close to Rs. 50,000.
  • Over and above the net trading losses incurred, loss makers expended an additional 28% of net trading losses as transaction costs.
  • Those making net trading profits, incurred between 15% to 50% of such profits as transaction cost.
Copyright © IIFL Securities Ltd. All rights Reserved.

Stock Broker SEBI Regn. No: INZ000164132, PMS SEBI Regn. No: INP000002213,IA SEBI Regn. No: INA000000623, SEBI RA Regn. No: INH000000248

We are ISO 27001:2013 Certified.

This Certificate Demonstrates That IIFL As An Organization Has Defined And Put In Place Best-Practice Information Security Processes.