TVS Motor Expands Global Footprint with Entry into Vietnam

23 Nov 2023 , 08:07 AM

TVS Motor Company has unveiled its expansion into Vietnam through a strategic collaboration with Minh Long Motors, its distribution partner in the region. The Indian two-wheeler manufacturer is set to introduce a diverse range of scooters and underbone motorcycles at various price points.

This marks TVS Motor’s second significant global entry within two weeks, following its recent announcement of venturing into Europe, commencing with the French market.

In a statement, the company highlighted its global recognition for engineering, innovation, and quality. Leveraging Minh Long Motors’ extensive distribution network and profound market insights, TVS Motor aims to deliver some of the best-in-class two-wheelers to the Vietnamese market.

TVS Motor’s products are already available in more than 80 countries across Asia, Africa, and Latin America. Exports contribute to nearly 25 percent of the company’s business as of H1 FY 2023, underscoring the company’s commitment to high-quality, technologically advanced offerings and robust research and development capabilities.

J. Thangarajan, President Director of PT TVS Motor Company, expressed during the launch ceremony, ‘Vietnam is an economy on the rise, and mobility and access are key drivers of any economy. By launching our products in Vietnam, TVS Motor gets a chance to play a small part in charting the course of the Vietnamese economy.’ The showcased models, including TVS NTORQ 125, TVS Callisto, TVS Dazz, and TVS Rockz, will be available at all showrooms.

Dinh Thi Thu Ha, CEO of Minh Long Motors, emphasized, ‘By entering into this partnership, we reiterate our vision of providing customers in Vietnam with top-quality products and an excellent ownership experience.’