Vodafone Idea ties up with Nazaria Tech; makes debut in e-sports

15 Mar 2022 , 11:49 AM

Vodafone Idea Ltd. informed the investors that the telecom operator made a foray into the online gaming segment in collaboration with Nazaria Technologies.

VIL believes that gaming is a highly monetizable segment with significant growth potential.

VIL stated that Gaming aligns perfectly with the company’s strategic focus of driving a higher engagement quotient with a transition in consumers’ shifting from offline to online world. This will upgrade the average revenue per user for the company and therefore monetization.
Vodafone Idea has reported an ARPU of Rs115 in December 2021 quarter. The company is looking to strategically build the gaming ecosystem through this partnership.

The e-sports platform will be launched in the next couple of weeks followed by social gaming in the next 3-4 months.

These games will be offered by the company on both a free and paid basis in the range of Rs25-26 per month.

Vodafone Idea Ltd is currently trading at Rs10.37 up by Rs0.15 or 1.47% from its previous closing of Rs10.22 on the BSE.