Voltas recognized as the ‘Most Trusted Brands of India 2022' by Team Marksmen

28 Mar 2022 , 10:54 AM

Voltas Limited, India’s No.1 AC Company from the house of Tata’s, and an undisputed market leader for Room Air Conditioners in India, was the proud recipient of the ‘Most Trusted Brands of India 2022’ by Team Marksmen, in the Consumer Durables category. With a market leadership of 25.5%, Voltas has consistently remained at the top position in its industry, since 2012. The award was virtually received by Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited, in the presence of Mr. Deba Ghoshal, Vice President and Head of Marketing.

The award was conferred on Voltas based on a unique industry-wide consumer study conducted by Allegiant Market Research in 16 cities across India. In the preliminary stage, over 35 brands from across India were identified for the potential recognition of which 13 were shortlisted based on research parameters including brands trust quotient, business resilience, innovative thinking, digital transformation, and other key drivers; that keeps Voltas living up to its ‘most trusted’ status.

Commenting on the occasion, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Ltd said, “It is an honour to be recognised as one of India’s Most Trusted Brands, 2022 by a reputed body like Team Marksmen. At Voltas, it has always been our endeavour to align our business ethos with consumer insights. We have strived to become a brand that resonates with our customers. Our customers are at the heart of all our business decisions and this has helped us retain our leadership position as India’s #1 AC Company for several years. I would also like to take this opportunity to thank the entire Voltas team for their hard work and consistent dedication in making Voltas a revered brand. It is the untiring efforts of the team that has helped us deliver great results even during these unprecedented times.”

Deploying its ‘Smart Thinking’ philosophy, Voltas has consistently grown its brand equity and distribution reach across India over the past decade. Today, it boasts of over 24,000 consumer touchpoints, which has helped bring Voltas closer to its customers, making its products more accessible. And with the highest counter share in the category, we ensured that we became the most considered and preferred brand on the shop floor.