The award was organized by ‘Stars of the Industry’, an independent and not-for-profit organisation, guided by an Advisory Council of an eminent jury. The award was received by Mr. Anees Merchant, Sr. Vice President, Blueocean Market Intelligence at Taj Lands End, Mumbai.
The National IT Excellence Awards jury focuses on creating benchmarks to recognize excellence throughout the industry. The award focuses on the contribution of individuals, projects, organizations and technologies that have excelled in the use, development and deployment of new age solutions. It is presented to companies that have demonstrated leadership in using solutions for business transformation, optimizing costs, developing synergies across businesses and enhancing customer satisfaction.
Persona, an advanced analytics platform from Blueocean Market Intelligence was chosen for recognition in the Audience Segmentation category for setting new benchmarks of excellence in acquiring and analyzing digital data to provide insights for customer data-driven decisions. The platform is designed as a two-way-one-to-one personalized insight solution for organizations. It allows them to get personalized insights on customer expressions across digital media and also mass-personalize analytics driven customer strategies to provide a better experience.
Some of the largest global brands in CPG, Tech, BFSI, telecom, manufacturing and retail sectors are leveraging Blueocean Market Intelligence’s advanced analytics solutions and platforms like Persona, Minerva and Synergist to get real-time insights for customer intelligence, competitive intelligence and digital campaign data management to enhance their competitive edge.