Hero Group announces its real estate venture in Punjab

The project aims to provide feature rich, value housing to younger generations of India.

April 14, 2015 6:57 IST | India Infoline News Service
The Hero Group ,  yesterday announced entry into Punjab’s real estate industry with its flagship value housing brand – Hero Homes . Hero Homes’ official tagline reads “India ka future yahaan rahega”. The project aims to provide feature rich, value housing to younger generations of India.  The first project under this flagship brand will be launched at Ludhiana.

Hero Homes Ludhiana, a uniquely designed residential project by Hero Realty Ltd., is located on the Sidhwan Canal Road, the fastest growing residential neighborhood for quality homes in Ludhiana.. The project is spread over a total land area of 16.48 acres. These Hero Homes shall be priced at a mid-segment range and will start at just Rs 40 Lakhs onwards. There are five types of units in the project namely - 2BHK + Kids Room, 3 BHK, 3 BHK + Services Room, 4 BHK + Servant, and luxury Penthouses with a choice of 4 and 5 Bedrooms. Common amenities on offer include a sprawling clubhouse spread over 25000 sq. ft. with multi-sport and recreational facilities, out-door play areas for children, multi-level security, power back-up, solar power and several world-class features that align with the Company’s policy of creating environmentally friendly and sustainable living spaces.

“As a group we venture into only those projects that at least one of us in the senior management is really passionate about.” said Sunil Kant Munjal, Joint Managing Director of Hero Moto Corp Ltd. and Chairman of Hero Corporate Service Ltd. (parent company of Hero Realty Ltd.), speaking at a press conference at the Hyatt Regency, in the city. “One of India’s largest problems is that while our population has grown exponentially, we’ve not been able to provide our numbers with the dignity of a well-appointed home. Such factors strengthened our conviction in committing ourselves to the real estate business. There are both emotional and strategic reasons for doing this in Ludhiana, a city we consider our home town. It gives me great pleasure to announce the launch of Hero Homes Ludhiana.”

“A rich, harmonious community plays an important role in lifestyle within the project. The concept design provides a comfortable and healthy residential environment that fosters community bonding. We’ll be engaging with residents on a consistent basis with lots of interactive activities such as art carnivals, marathons, engaging Home clinics and so on, where the residents can enjoy a secure and facilitating environment for themselves, their children and their parents.” added Mr. Munjal.

Hero Homes is built around four themes – Creativity, Fitness, Sustainability & Communities. The buildings and facilities within Hero Homes encourage its residents to rise above mere existence, and live life to the fullest. The residential complex would be replete with stimuli like art, sport and features that promote lively interaction. Open areas, parklands and greens shall provide a variety of opportunities for active and passive outdoor activities for fitness and recreation. The project has incorporated energy efficient and sustainable features in the building design. The structures have provisions for solar panels, providing residents the option of generating power for themselves. Arrangements have been made to enable 100% rainwater harvesting for on-site use and 100% ‘grey water’ utilisation for landscaping and flushing.

Each home design has been detailed meticulously to provide comfort and harmony in the resident’s life. With unique innovations such as maximum climatic responsive building planning, seasonal intelligent greenscaping, thoughtful features such as storage lofts, Puja spaces and laundry corner in every single unit, a Hero Home aims at elevating lifestyles to another level.

Home Clinic at Hero Homes is a very unique concept being introduced with a mindset of engaging residents within the project on all aspects of home and life improvement, from basic housekeeping concepts to home décor to cultural refinement for all members of the family, all with an overall purpose of evolving the lifestyle of residents.

Designed by renowned architects RSP of Singapore, and aided by energy efficiency and sustainability innovations from experts in the U.S., the architectural concept of the project aims to create an elegant, modern, Indian housing that reflects the spirit of the growing economy. The design solution is specific to the site and target market (mid-range pricing with quality specifications and ambience), which will be carried out in an integrated manner cohesively through architectural planning, interior layouts, environmental graphics, lighting design etc.

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