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Five Star Bank partners with TCS to drive digital transformation and enhance customer experience

TCS will leverage the AI-powered CI&I platform’s real-time contextual engagement capabilities.

August 12, 2022 10:31 IST | India Infoline News Service
Tata Consultancy Services (TCS) has partnered with a subsidiary of Financial Institutions, Inc. 'Five Star Bank' on its digital transformation journey, enabling it to determine lending risk and deliver hyper-personalized customer experiences using the TCS Customer Intelligence & Insights (CI&I) analytics platform.
Accordingly, across Central and Western New York, Five Star Bank is a premier provider of consumer and commercial lending services. The bank was seeking for a solution that provides contextual customer insights to help them better meet customer expectations.
TCS will leverage the AI-powered CI&I platform’s real-time contextual engagement capabilities to help the bank gain insights to avoid attrition blind spots and drive omnichannel customer personalization.
The bank will receive critical out-of-the-box AI/ML driven insights and self-serve customer and marketing analytics use cases enabling its relationship managers to gain deep insights on individual customers through 360 analytic profiles like churn score, sentiment score, product white space, customer persona, segments, transaction profiles, and calls to action. 
CI&I includes a KPI-based alert framework to notify key stakeholders when customer thresholds have been reached, such as credit scores, account value, or life events.
CI&I will also enable the bank to monitor loans on a periodic basis and share predictive early warnings on loans likely to default, to take necessary steps to prevent loans from prolonged credit deterioration. Using AI-based models, it will notify the bank about customers who are likely to default or pay off their loans early.

At around 10:31 AM, Tata Consultancy Services was currently trading at Rs3,406.65 per share down by Rs15.8 or 0.46% from its previous closing of Rs3,422.45 per share on the BSE.

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