Introduced in India in January 2020, Kari Kari is a premium, healthy, rice based crunchy snack. Inspired by the famous Kameda Crisp a leader in Japanese rice cracker market with around 30% share, ‘Kari Kari’ is made from rice and peanuts offering a range of hearty & wholesome savoury snack in four different flavours Chilli Garlic, Wasabi, Salt & Pepper and Spice Mania.
Kari Kari is manufactured in LT Foods state of the art manufacturing facility at Sonepat, Haryana through indigenously grown and sourced ingredients. The Company is also growing a specific type of rice locally, which is the key ingredient in the snack.
Commenting on the occasion, Ritesh Arora – Head India Business said, “At LT Foods, we closely monitor consumer trends & preferences. The modern day consumer is making discerning choices basis which we have expanded our product offerings on the health & convenience platforms. Kari Kari is targeted at the young, health conscious & upwardly mobile consumers, who look for healthier options and are open to experimenting with international flavours. With consumers gravitating towards healthier snacking options, we are extremely bullish on the prospect of Kari Kari both in India & in global markets”
The premium snacking market in India is estimated at Rs500cr & growing at a CAGR of over 25%.
Kari Kari is available in over select 700 Modern Trade & Standalone stores in the cities of New Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Pune, Chennai, Ahmedabad & Bhopal & is also available on leading e commerce platforms such as Amazon, Flipkart & Big Basket. Kari Kari has been promoted in India through a mix of digital marketing programs, and in store promotions.
Kari Kari will now be available at Perth, Sydney & Dubai. The brand will also be distributed through the grocery chain store Aldi in Australia. LT Foods also plans to expand distribution of Kari Kari in GCC and New Zealand markets.
L T Foods was trading at Rs72.35 per piece up by Rs0.7 or 0.98% on Sensex, at around 1:50 PM.