Retailers to achieve personalized customer experiences and increased loyalty with TCS' new MarTech software

  • India Infoline News Service |
  • 19 Jan, 2023 |
  • 12:51 PM

TCS Customer Intelligence & Insights (CI&I) for Retail 3.0 has been introduced by Tata Consultancy Services (TCS) to assist retailers in deepening relationships with consumers through hyper-personalized engagement at every step of the customer journey.

At key physical and digital touchpoints, the software generates insights, predictions, and recommended actions, resulting in higher returns on marketing investments, higher customer satisfaction, and increased customer lifetime value.

A real-time customer data platform (CDP), intelligent loyalty management, and AI-driven customer analytics with next-best action recommendations and journey orchestration comprise the solution.

With customers having more options than ever before, TCS CI&I for Retail 3.0 assists retailers in effectively responding to rising customer expectations, decreasing loyalty, and increasing attrition. 

CI&I also addresses the issue of siloed marketing technology stacks by creating single, integrated customer 360° views across all channels of engagement, from point of sale to websites, apps, and loyalty programs, as well as partners and databases.

Marketers can use CI&I to gain a better understanding of their customers' behaviour, sentiment, and preferences across all channels of engagement, allowing them to provide more personalized, consistent, and seamless offers and opportunities.

In contrast to traditional transactional point-based systems, CI&I's intelligent loyalty management tools enable retailers to deploy hyper-personalized and purpose-driven loyalty programs that align with a consumer's personal goals and values.

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