OTHER GROUP COMPANIES
market

Saboo Sodium Chloro launches FMCG products in North India market; Stock soars 4.5%

SSCL expects an addition of up to Rs 500 million/yr by FY23 to its FMCG topline from the new offerings.

December 07, 2021 2:31 IST | India Infoline News Service
Stock Market Trader, Stock Trader, Trading
Saboo Sodium Chloro Ltd has informed the exchange that its FMCG division is formally launching two new products - Double Tota Tea and Aayush Detergent in Rajastha/North India market.

Saboo Sodium Chloro Ltd's FMCG division has been engaged in extensive product trials over the past 12 months. After analyzing market feedback, the division has decided to launch above tea and detergent offerings.

As per regulatory filing, the products will be launched on a capital-lean basis with outsourced production to high-quality manufacturers. SSCL will only focus on branding, and distribution leveraging existing infrastructure of its 30-year strong consumer salt business.

SSCL expects an addition of up to Rs500 million/yr by FY23 to its FMCG topline from the new offerings.

Marketing and initial distribution will commence this quarter.

At around 2:32 PM, Saboo Sodium Chloro was trading at Rs26.85 apiece up by Rs1.15 or 4.47% on the BSE.

OPEN A DEMAT ACCOUNT & Get
FREE Benefits Worth 5,000

FEATURED ARTICLE

BLOGS

Open Demat Account

  • 0

    Per Order for ETF & Mutual Funds Brokerage

  • 20

    Per Order for Delivery, Intraday, F&O, Currency & Commodity