TV18 Broadcast launches India's first Gujarati business channel

It has always been a part of their DNA to give birth to pioneering business ideas, capitalize on opportunities and create a glorious future

July 01, 2014 9:24 IST | India Infoline News Service
From small-time traders to business leaders, the Gujarati community is Indias most dynamic business community. Born entrepreneurs and risk takers, they have been driving the Indian economy with their ambition and putting India on the global business map. It has always been a part of their DNA to give birth to pioneering business ideas, capitalize on opportunities and create a glorious future. It is for this community that we are launching CNBC BAJAR, Indias first Gujarati Business Channel- A channel that speaks the real language of business. Designed for Indias most vibrant community, dedicated to the original entrepreneurs and global Indians CNBC BAJAR is a tool for Gujaratis to make most of every business and trading day. Its a tool almost as powerful as the Gujarati community itself.

CNBC Bajar is partnered by Infibeam.com, in association with Adani and Ganesh Housing.

Backed by the editorial might of the CNBC Universe CNBC TV18 and CNBC AWAAZ, CNBC BAJAR is the newest jewel in the crown of Indias only business news network. The channel has found endorsement from various personalities.

Narendra Modi: It is truly a BIG IDEA to have initiated a business channel in Gujarati. You have understood the mindset and lifeline of Gujarati and I believe this Gujarati channel will get you the highest profit, as compared to all other channels of your Network. Even in the Diamond market, an Israeli is learning Gujarati, in order to conduct business with a 5th standard pass out Gujarati businessman. In the entire world, Gujarati language is accepted as the language of business. It is a form of currency. It is reflective of the economy. And that is why the tagline, Business Ni Matrubhasha is easily relatable to Gujaratis.

Uday Kotak: First of all Congratulations. CNBC BAJAR has been launched at the right time. I would say that Share Bazaar and Gujaratis are synonymous.
Deepak Parekh: Im very happy and delighted to learn that the TV18 Group is starting a new channel called CNBC BAJAR. It is important that we have a business channel in Gujarati, because every Gujarati is a businessman. Business is in the veins of every Gujarati individual.

Chanda Kochhar: Gujarati businessmen have two stellar qualities. One is their entrepreneurial spirit and the other is their inherent ability to work hard. When the circumstances are good, they go out of their way to find business opportunities. But when they face challenges, they seek innovative methods of facing them.

Vallabh Bhansali: In Mumbai, particularly in the textile market, the wholesale markets, the stock market, the primary language is very much Gujarati. Thats why now a Gujarati channel starting in Gujarati language is a very good thing, and my best wishes are with it.

AM Naik:  I think Gujaratis can make business out of nothing. And apart from their entrepreneurial bent of mind, they are devoted to what they do. And that is a deadly combination.

Adi Godrej: Gujarat has always played a very strong role in the business affairs of our country. Gujaratis have been entrepreneurial and pioneering. A disproportionate part of the investment into the Indian Stock Market, both primary and secondary, comes from Gujarat.

The channel is anchored and driven by some of the biggest names in Indian news and television. Sanjay Pugalia is the editor-in-chief and reputed anchors, Mr. Pradeep Pandya and Aashka Goradia will be the face of the channel.

The channel offering will be a mix of live markets coverage from NSE, BSE, commodities, currency, etc. and feature shows on aspects such as personal finance, entrepreneurship, property, lifestyle, etc.

Editor in chief, Mr. Sanjay Pugalia had this to say on the launch The kind of programming plan that CNBC BAJAR has, the channel is armed with a global attitude and the pace of a general news channel. We have added stronger doses of content around SME, retail, bullion and commodity into the typical mainstream mix of business news. We will focus both on the micro markets within Gujarat as well as the global markets which affect the investment and business decisions of the business savvy Gujaratis.

CEO of CNBC channels and Forbes India, Anil Uniyal spoke about the business rationale behind starting this channel On every economic parameter, from industrialization to GDP per household, Gujaratis are top performers today. However, there isnt enough content being created to serve this hugely affluent set of viewers. It was thus a very simple decision for us when we decided to start this channel. Not only that, no other community devours content revolving around finance, markets, business and economics the way this community does.

With the launch of CNBC BAJAR, our company has become Indias only truly diversified business news network with unmatched presence across platforms. We can only go upwards from here.

Speaking on the partnership, Vishal Mehta, Founder and CEO, Infibeam.com said that"I feel very happy and proud about this new business channel 'CNBC Bajar' in Gujarati.  Gujaratis are entrepreneurial and well known for their business acumen.  This channel in Gujarati will be worthwhile for their business and new vision.  It will be truely their own channel"

Since Gujaratis are perhaps the most global community in the country today, the channel will not only find interest in its home state but also all over the country and beyond that as well.

The marketing campaign of the channel is centered around the thought The mother tongue of business. It brings out the centricity of business in the life of Gujaratis and how extensively the language is used even today in the numerous dealings of business. The campaign has been designed by Piyush Pandeys O&M.

At a time when the TV industry is going through wholesale changes, this channel targeting a specific niche of affluent viewers is an example for the rest of the industry on the way forward for everyone.

CNBC BAJAR is available on Tata Sky channel 896, You Scod channel 286, GTPL channel 263.

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