Delhi-based Wigzo, an enterprise marketing automation suite, has announced today that it has raised $500K (Rs. 3 Crore) in Pre-Series A round of funding led by led by Aarin Capital Partners and chairman of Manipal Global Education, TV Mohandas Pai, AdvantEdge Partners, Singapore Angel Network, ah! Ventures, Sachin Bhatia (CEO & co-founder of TrulyMadly & MakeMyTrip), Kunal Khattar (serial entrepreneur and angel investor), Akshay Garg (Co-founder, Komli Media). The deal was advised and syndicated by ah! Ventures and led to closure on its private equity investment platform, CLUBah.com.
Wigzo was founded in 2013 by Umair Mohammed, Himanshu Kaushik, Shamail Tayyab and Vikrant Khushu. It is an Enterprise marketing automation suite built on top of proprietary Machine Learning Algorithms and a Predictive Engine. The suite allows brands and marketers to personalise any form of communication across multiple channels including Email, Push, Browser Push as well as Facebook and Google Ads from a single infinitely-scalable dashboard.
Wigzo enables a brand to understand and communicate with its customers on a one-on-one basis by creating personalized content, based on context and usage patterns of the user, across all customer touch points from a single, integrated digital marketing platform without changing service providers.
The funds raised will be used to expand its team and build out its delivery channels – including mobile, email, and web.
In the coming months, Wigzo also plans to aggressively improve its algorithms, work on industry-specific requirements in terms of machine learning communications, deepen its APAC market penetration and provide customised solutions to the content, media, e-commerce and BFSI sectors to scale their SAAS model.
Umair Mohammed, CEO, Wigzo, stated “Larger organizations have built excellent engagement channels with their subscribers using a Data-driven Approach. We want to take the same capabilities to all online businesses, irrespective of their size and scale, and allow them to leverage our machine learning capabilities and Predictive Technology to Hyper Personalise to each individual user.”
Pranav Pai, investing on behalf of Mohandas Pai, said, “As enterprises and brands compete in the new mobile economy, their ability to engage and retain their customers across multiple channels will help them differentiate their offerings in their respective categories. Re-engaging your customers effectively builds brand recall and loyalty, and multi-channel strategies that utilise real-time analytics will be the most efficient mechanism. We are excited about working with Wigzo because we see tremendous potential for an Indian company to work with brands and drive them to rise above the plateau of standard customer retargeting and engagement strategies.”
Giving an investor perspective, Harshad Lahoti, Founder & CEO, ah! Ventures, said, “We have been always interested in technology startups and Wigzo is definitely a promising one. The fact that they are the only tech company in Asia – Pacific, which combines ‘Predictive Insights’ with ‘Personalisation’ to enhance the brand’s ability to convert its customer centric data into customized messages, should be reason enough for heightened investor interest. Their IP is much robust, scalable and privacy driven targeted approach is set to redefine the next level of consumer engagement. The deal was concluded on private equity investment platform, CLUBah.com.”
CLUB ah! is India's first full-spectrum startup investment network and platform comprising of over 500+ investors, including some of the renowned angels and early-stage VCs. CLUB ah! platform today has over 4500+ startups, 465+ seed/angel investors and over 65 VCs & institutional investors, making it one of the largest platform of investors and startups. The network also recently secured its first profitable exit from Ed-tech venture Harness Handitouch within 2 years of its investment. CLUB ah! has till date invested close to INR 60 crores in over 21 startups spread across varied industries and domains, including Wigzo.
Wigzo will be the second consumer engagement tech startup in recent times that ah! Ventures has helped raised capital for apart from Singapore based Eywa Media.
Wigzo had earlier raised $100K in seed funding led by Nikunj Jain, Outbox ventures and Ritesh Malik.
ah! Ventures is in the process of closing 2 more deals in the coming weeks