Anuj Khanna Sohum - Founder, MD & CEO of Affle

29 Sep 2023 , 03:44 PM

Can you provide an overview of Affle and how it differentiates itself from other similar platforms in the market?

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. Affle powers unique and integrated consumer journeys for marketers to drive high ROI and measurable outcome-led advertising. Affle is driving a paradigm change with its ROI-driven ‘Cost per Converted User’ (CPCU) business model powered by our deep connected device intelligence. In a digital world, driven by Cost Per Click (CPC) or Cost Per Impressions (CPM) models, we have differentiated ourselves with our CPCU model, which enables deep funnel user engagements and conversions, unlocking greater ROIs for the advertisers globally. This differentiated value proposition together with our robust tech stack and continuous innovations have made us a preferred platform across industry verticals, especially so in high-growth industry verticals including eCommerce, FinTech, FoodTech, Gaming, HealthTech & Hospitality, and more. 

How does Affle combine AI, machine learning, and data analytics to provide predictive and prescriptive insights?

Our Consumer Platform is a result of 18+ years’ of innovation, led by our product, data engineering, tech and operations teams. Our proprietary AI and ML powered technology brings advanced predictive recommendations which enables the consumer ecosystem development. Over the years, we have gained deep learning capabilities and insights across markets globally to identify high-intent consumer patterns, thus enabling greater conversions for our clients leveraging various advertising channels, mediums and supply-side partnerships. Our innovations are aligned with the emerging needs of our customers globally and designed in a privacy-first approach for consumer-acceptable advertising. 

Can you share any upcoming innovations, features, or enhancements that are in the pipeline for Affle’s platform?

We have made tremendous strides in strengthening our impactful tech capabilities and platform solutions that power the mobile marketing ecosystem. We recently launched our full-funnel proposition on iOS Appstore Apple Search Ads, enabling advertisers to drive premium conversions of iOS users effectively on Apple SKAN and beyond. We also rolled out the CPCU model on Connected TV with Household ID Sync capabilities that has established a unique competitive advantage for us as one of the first few companies to offer performance marketing capabilities on the Connected TV ecosystem. As an AI algorithm powered consumer platform business, we are investing our resources in identifying future technological trends, leveraging our core R&D capabilities to build new IP, new patents and pursue innovative use cases for responsible integration of Generative AI large language models.

Help us understand the drivers behind your performance in FY23.

Last financial year ushered a period of new norms – new customer needs, new normal macro environment and new avenues of technological evolution. Building further on our focused efforts to augment our value proposition with Affle2.0 Consumer Platform Stack, we were extremely agile to strategically realign our teams, products, offerings and go-to market approach to power the emerging realities and tech use cases at an enhanced scale. We further verticalized our capabilities towards high-growth industry verticals to drive greater productivity and profitability as well as augmented our ecosystem-level partnerships. This has further strengthened our moat, enhanced mutual trust with our customers & partners and laid a solid foundation for long-term future growth.

We believe that our future-backed strategic approach, investments across products and platforms and unique business model anchored on constantly augmented tech capabilities are enabling us to consistently scale our end-to-end value chain proposition and stay ahead of the curve. 

Help us understand the opportunity landscape for the company and the company’s response to the same.

Globally, technology adoption and connected digital solutions are undergoing a transformational shift due to constantly evolving consumer trends accelerated toward mobile-first priorities. Emerging industry trends such as hyper-personalization, CTV adoption, increased consumer engagement across online and offline channels and Generative AI are opening up new possibilities for product innovation and business growth. 

At Affle, we continue to expand our business horizons by aligning with the macro-economic and our core industry trends, aiming to play a much bigger role in the new post-pandemic world for the long term. We are augmenting our business and investing to harness the potential of emerging technologies in a secure and responsible way as part of our Growth Vision 2030.