Aditya Birla Group venture TMRW partners with 8 Digital-First lifestyle brands

28 Nov 2022 , 02:50 PM

TMRW, an Aditya Birla Group venture, today announced partnership with 8 Digital-First lifestyle brands. These partnerships with the new-age founders have been struck within few months of the launch of the venture. TMRW is on a path to create a leading technology-led Digital First House of Brands business over the next several years. With these 8 brands on board, TMRW has achieved a revenue run-rate of Rs 700 crore + and is on a path to cross an annual revenue rate of Rs 1500 crore + in the next 12 months. TMRW has established a strong D2C portfolio across multiple large and growing sub-categories across these 8 brands: 1. Womens Western Wear (Berrylush): Style forward, fast fashion brand for Gen-Z women 2. Casual & Expressive Wear (Bewakoof): Indias largest D2C fashion brand in expressive & casual wear for Gen-Z / Millennials led by various pop culture & fandom trends 3 Womens Casual & Western Wear (Juneberry): Emerging fashion forward brand for Women focusing on casual wear occasions 4. Teens Occasion Wear (Natilene): Western Wear Brand for Teen Girls 5. Kids Wear (Nauti Nati): Premier Kids Occasion Wear Brand for Girls & Boys 6. Athleisure & Active Wear (Nobero): Youth focused D2C brand for active consumers. Trendy yet minimalistic products for fashion and functionality 7. Casual & Denim Wear (Urbano): Leading Denim lifestyle brand offering quality and fashion at affordable price points 8. Casual Wear & Fast Fashion (Veirdo): Fast Fashion brand in casual wear and streetwear for young men and women. Powered by Capital Market – Live News