AU Small Finance Bank Launches Swadesh Banking for Rural Outreach

18 Sep 2023 , 03:29 PM

AU Small Finance Bank introduces ‘Swadesh Banking,’ a dedicated unit to bolster rural banking in India, as per a recent announcement. Swadesh Banking consolidates various segments including rural branches, banking outlets, banking correspondents, financial and digital inclusion units, and small and marginal farmer lending units.

The primary objective is to cater to the banking requirements of rural and underserved areas by providing digital solutions to micro-enterprises, promoting financial literacy, offering specialized products for local industries, and fostering local economic growth.

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