Bajaj Auto showrooms to sell Triumph bikes

10 Apr 2023 , 02:40 PM

Bajaj Auto Ltd and Triumph Motorcycles Ltd have finalized the transfer of Triumph’s India Sales & Marketing operations to Bajaj Auto, marking successful completion of their partnership agreement announced in 2020. 

As part of this strategic collaboration, the two companies pledged to work together to develop a fresh lineup of mid-sized Triumph Motorcycles.

Starting April 1, 2023, Bajaj Auto will take charge of all 15 Triumph Motorcycle dealerships, marking the commencement of the next stage in their partnership. Bajaj Auto will be responsible for managing these dealerships going forward.

Bajaj Auto presently runs four exclusive dealership networks catering to its KTM, Bajaj Motorcycles, Chetak Electric, and Bajaj 3-wheelers range of products. With the addition of Triumph dealerships, it will be the fifth exclusive retail channel in Bajaj’s portfolio, which boasts over 6,000 dealers and sub-dealers spread throughout India.

The upcoming range of mid-sized Triumph motorcycles will serve as an entry point into the iconic Triumph brand for a broader audience worldwide, providing more riders with the opportunity to experience the thrill of owning a Triumph motorcycle. 

Bajaj Auto intends to establish Triumph dealerships in over 120 cities in the next two years, designed according to Triumph’s global standards to ensure consistency across showrooms.

Later in the year, both companies plan to announce the launch schedule for the new mid-sized Triumph motorcycles.

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