Bira 91 will buy Beer Cafe .The Indian craft beer manufacturer will now have access to more bars and restaurants as eating out once again becomes a popular choice after purchasing The Beer Cafe for an unknown sum.
Bira, one of India’s most well-known craft beer producers, was founded in 2015 and is supported by Kirin Holdings of Japan and SOFINA of Belgium. It competes with Heineken, United Breweries, and global brands such as Carlsberg.
The deal takes place during the South Asian nation’s festival season when more people venture outside for dining and socializing after being compelled to spend nearly two years indoors due to the pandemic.
Rahul Singh, the Chief Executive Officer of Beer Cafe, will continue to oversee the business operations of the brand, post the acquisition.
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