Blue Dart to expand its Retail Footprint in Tier I and II Markets; stock ends higher

8 Aug 2022 , 03:26 PM

Blue Dart Express Limited, South Asia’s premier express air and integrated transportation and distribution company, joins the ‘Azadi ka Amrit Mahotsav’ initiative by opening 15 new retail stores across the country.

The stores will open on August 15 in Odisha, Assam, Haryana, Tamil Nadu, Telangana, Karnataka, Maharashtra, Gujarat, and Madhya Pradesh.
Blue Dart’s presence in Tier I and II markets in India will be expanded by the new stores. The expansion will benefit customers by allowing Blue Dart to serve over 55,000 locations.

Blue Dart has approximately 700 retail stores (with DHL) across India and provides the most dependable, resilient, and responsive service with a quick turnaround time and enhanced direct reach to pin-codes in the country.

Blue Dart has planned a number of patriotic activities that will be carried out across all stores in conjunction with the ‘Azadi Ka Amrit Mahotsav’ and the ‘Har Ghar Tiranga’ campaigns.

The 75th anniversary of India’s independence will be celebrated grandly and, most importantly, will be linked to the ‘Har Ghar Tiranga’ campaign. 75,000 flags will be distributed at all Blue Dart stores across the country to instill patriotism in everyone and raise awareness about the Indian National Flag.

Customers who visit Blue Dart locations will also receive specially designed merchandise such as taffeta bags, key chains, and other items. To add to the celebration, Blue Dart will hold a National Quiz themed on the freedom movement across all of its social media platforms. All front-liners will wear an ‘Azadi Ka Amrit Mahotsav’ badge to show their patriotism.

Blue Dart Express ended at Rs8,864.95 up by Rs34.25 or 0.39% from its previous closing of Rs8,830.70 on the BSE. The scrip touched intraday high and low of Rs8,998 and Rs8,860.55 respectively.