Brightcom Group to foray into ‘Quantum Computing' with new division

1 Sep 2022 , 01:04 PM

Brightcom Group has chosen to enter the field of “Quantum Computing.” As a first step, it would establish a dedicated lab in the San Francisco Bay Area, California, with a global team of Quantum Technology specialists.

The goal is to enhance Quantum computing technology for the company’s AdTech and other digital marketing needs.

Company’s President of Group Strategy, Peshwa Acharya, an IIT Engineering graduate, will lead this new division called ‘BRIGHTCOM QUANTUM’.

Peshwa brings 29 years of leadership experience in FMCG, retail, telecommunications, technology, e-commerce, and hospitality.

Many of the company’s fields have an instant use case for quantum computing: search marketing, social networks, generating rapid personas and profiles, ad tracking, web analytics, campaign simulations, and so on, stated the company in media reports.

Quantum computing has the potential to significantly cut the time and resources required by the worldwide ad-tech business.

Brightcom believes Quantum Computing is on the verge of exploding due to technical improvements in hardware and software. As a result, this is an excellent moment to invest in future development engines for the company. It marks the next step in Brightcom Group’s technical innovation.

At around 1.06 PM, Brightcom Group was trading at Rs40.30 down by 1.83% from its previous closing of Rs41.05 on the BSE. The scrip touched intraday high and low of Rs42.45 and Rs39.55 respectively. 

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