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Dabur India enters female personal hygiene market with launch of sanitary napkins

8 Dec 2022 , 07:37 AM

Dabur India announced the launch of Fem Ultra Care Sanitary Napkins, its foray into the women’s personal hygiene market.

Only online sales of the product will be done for now.

FEM Ultracare XL sanitary napkins will be available in two sizes: Rs150 for a pack of 20 and Rs299 for a box of 40. Additionally, FEM Ultracare XL+ is available in packs of 30 for Rs330 and 50 for Rs535. On Flipkart, the product is being introduced.

According to Smerth Khanna, head of commerce at Dabur India, “we are addressing an unmet customer need for a quality feminine hygiene product at a pocket-friendly price with the launch of Fem Ultra Care Sanitary Napkins.”

Related Tags

  • Dabur India
  • female personal hygiene
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