Exxaro Tiles signs actor Ajay Devgn as brand ambassador

10 May 2022 , 01:06 PM

Exxaro Tiles, India’s one of the growing ceramic Company has singed India Bollywood actor Ajay Devgan as its brand Ambassador to endorse its tiles products for a period of 02 years on terms and conditions mentioned in the endorsement agreement executed between Exxaro Tiles, and Mr. Ajay Devgan.

The Idea of roping in Ajay Devgan to promote the Tiles products is a part of Company four-fold expansion plan in GVT Slabs in Ceramic Industry.

According to Managing Director Mukeshkuamr B. Patel, “We have built a stron g business and are further enhancing it to capitalize the opportunities that the industry has to offer. Our focus is on diversifying our product portfolio by introducing ceramic wall tiles and tiles for outdoor and parking areas as well as big slab in GVT.

We are also aiming to increase our exiting market share in those untapped area in domestic as well as international market. We are also investing more in advertising our products and creating a brand recall in customers’ minds and attributes are synonymous with Mr. Ajay Devgan and make him a perfect fit for the brand. This association will strengthen our brand recall and position our unique offering, both to our valued customer and end-users.”

At around 1:09 PM, Exxaro Tiles was trading at Rs107.25 per piece higher by 3.42% on the BSE.