IndusInd Bank partners with MoEngage for better digital experience

6 Jul 2022 , 01:05 PM

In its press release today, IndusInd Bank announced a strategic partnership with MoEngage to deliver a differentiated digital experience across multiple customer journeys.

Under this partnership, IndusInd Bank will make use of MoEngage’s technology platform for delivering ‘Gen Z’ digital banking experience to its customers. The bank will be able to create personalized content and recommendations across channels where the customers spend most of their time.

“IndusInd Bank has always been at the forefront of driving responsive innovation; with this factor at the core, we have on-boarded MoEngage as it has the ability to drive personalization through real-time and actionable insights,” said Charu Mathur, Head – Digital Banking & Strategy, IndusInd Bank.

“This novel and distinct insights-led approach can help the bank to meaningfully engage with its customers while cutting time to market in half when compared to other customer engagement platforms,” he continued.

“With the growing importance of millennials and Gen Z customers, we are witnessing financial institutions steer their focus towards them by developing differentiated digital engagement strategies”, Yash Reddy, Chief Business Officer (APAC & EMEA), MoEngage, said.

At around 1.10 PM, IndusInd Bank was trading at Rs834.20 up by Rs10.25 or 1.24% from its previous closing of Rs823.95 on the BSE. The scrip touched intraday high and low of Rs834.85 and Rs826.50 respectively.