Licious launches plant-based meat brand, Uncrave

11 Oct 2022 , 08:06 AM

Licious, an online meat merchant, has launched a new plant-based meat brand called Uncrave.

Licious will provide Uncrave to its core meat-eating clients as a substitute for instances when they abstain from eating meat, such as Navaratri, in contrast to conventional mock-meat firms that market to vegan consumers and “activists.”

The faux chicken and mutton meats have been in the works for over two years.

The business aims to overtake the market leader within a year by focusing on at least 20% of its three million repeat consumers.

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