Mahindra & Mahindra signs sponsorship deal with Disney Star for ICC World Cup

6 Sep 2023 , 09:56 AM

Mahindra & Mahindra has signed a sponsorship agreement with Disney Star for the 2023 ICC Cricket World Cup, which will be held in India from October 5 to November 19. This is Mahindra’s most substantial entrance into sports sponsorship.

Mahindra & Mahindra has become an associate sponsor of Star Sports and a co-sponsor of the digital portal Disney+ Hotstar as part of the arrangement with Disney Star.

This agreement, in addition to the ICC Men’s Cricket World Cup 2023, ensures awareness for Mahindra’s automotive and tractor brands during the ongoing Asia Cup 2023.

Mahindra wants to build a stronger bond with customers through strengthening their faith in the brand. Moreover, Mahindra dealerships will organize a number of customer interaction activities over the cricket season.

The ‘Click to Book Test Drive’ feature, which will be prominently featured during the ICC Men’s Cricket World Cup 2023 broadcasts on Disney+ Hotstar, demonstrates the brand’s dedication to harnessing technology and innovation.

This improved functionality will allow cricket fans to smoothly transition from the thrill of the game to the appeal of firsthand experience with Mahindra’s cutting-edge products.

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