Maruti Suzuki to collaborate with SMAS Auto Leasing for expansion of its car leasing business

16 Feb 2023 , 09:20 AM

Maruti Suzuki India announced that it has joined forces with SMAS Auto Leasing India Pvt Ltd to expand its vehicle subscription program. 

As per a statement by Maruti Suzuki India, SMAS has become the fifth partner to provide a selection of the automaker’s vehicles for white plate subscriptions, wherein the user’s name is registered as the owner of the vehicle and it is pledged to the subscription partner.

Maruti Suzuki Subscribe with SMAS is now available in cities such as Delhi, Gurugram, Noida, Mumbai, Pune, Bengaluru, Hyderabad, and Chennai, according to the company.

Shashank Srivastava, the Senior Executive Officer in charge of Marketing and Sales at Maruti Suzuki India, stated that the Maruti Suzuki Subscribe initiative has garnered a positive reaction in the two years since its launch, particularly among the present-day generation that values adaptable purchasing choices and minimal ownership burdens.

Meherban Singh, General Manager and Head of Strategic Sales at SMAS Auto Leasing, expressed that the trend of car subscriptions is on the rise in India, with a growing number of customers from various categories, including individual buyers, professionals, business owners, and corporations, adopting this service.

The company envisages expanding its reach to serve customers with ease and convenience.

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