Mensa acquires MYFITNESS

12 Sep 2022 , 01:11 PM

Mensa Brands, a direct-to-consumer (D2C) business, announced on Monday that it has acquired health food startup MyFitness for an undisclosed fee to grow the brand to Rs 1,000 crore in the following three to four years.

The acquisition will assist Mensa Brands in expanding to international markets, scaling D2C, launching new categories, and investing in brand-building.

MyFitness is a rapidly expanding consumer favourite brand, and the company plans to scale the brand by utilising our tech-led strategy to have an omni-channel worldwide presence. In the next three to four years, the business hopes to see MyFitness grow into a Rs1,000 crore brand.

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