Nykaa launches men's innerwear and athleisure brand GLOOT; stock soars ~4%

7 Jul 2022 , 02:41 PM

FSN E-Commerce (Nykaa) introduces a multi-brand e-commerce fashion offering with its first underwear and athleisure brand for men, GLOOT. Nykaa Fashion’s new brand aims to redefine an often-ignored space when it comes to men’s needs by combining comfort and technology in an environmentally friendly way. Underwear starts at Rs499 and athleisure starts at Rs899.

Most men’s underwear options available today are unsettling and uncomfortable. Everyday issues such as underwear riding up, odour and hygiene, or even a lack of options in the active underwear category have made this the norm.

Everyday comfort will not be a luxury with a range of innerwear and outerwear that includes Daily Chill with cool mesh zones. The new ergonomic pattern at the crotch and back allows it to stay in place after testing the reimagined product pattern on various body types.

The innovative 4-way stretch cotton blend combines the durability of cotton with the suppleness of Tencel. This one-of-a-kind blend is buttery soft and retains its colour even after multiple washes.

The Move-N-Chill with Smooth Anti-Bulge Comfort (SAC) technology is ideal for workouts and sports, while the Clean Series includes Tees, Polos, Shorts, and Joggers that make today’s transitional lifestyle simple by incorporating stain-resistant and anti-odour functionalities.

At around 2.44 PM, Nykaa’s counter was prevailing at Rs1,454.95 up by Rs53.5 or 3.82% from its previous closing of Rs1,401.45 on the BSE. The scrip hit intraday high and low of Rs1,469.85 and Rs1,424.35 respectively.