Parle may acquire Polish biscuit brand, Dr. Gerard

18 Oct 2022 , 08:36 AM

According to news reports, Parle Products, the largest biscuit manufacturer in India, is in discussions with private equity firm Bridgepoint about possibly purchasing dr Gerard, Poland’s second-largest biscuit manufacturer.

The Polish biscuit producer, which formerly belonged to the French company Groupe Poult, was acquired by Bridgepoint, an investor with a focus on the EU middle market, in October 2013 for an unknown sum. The company is now valued at Rs1,000 crore to Rs1,200 crore, but one of the reports claimed it might be as much as $200 to $300 million (or Rs1,600 to Rs2,400 crore).

Bridgepoint hired Houlihan Lokey for the Dr. Gerard sale earlier this year, but the ongoing conflict in Ukraine and the instability of European geopolitics significantly dragged down the process. The reports claim there is still no assurance that Parle’s negotiations will result in a sale.

With two production facilities in Poland and a variety of more than 200 biscuits and salty snacks, dr Gerard was established in 1993. Products made of chocolate and biscuits make up its main industry. 30 nations get their exports of goods.

In the event it is successful, this will be the first acquisition made by Parle, a conservative corporation that prefers to establish brands rather than acquire them.

According to a Kantar India survey, Parle has been the most popular FMGG brand for a record-breaking 10 years running. According to the most recent research from 2021, which rates the most popular FMCG brands based on consumer reach points, it is followed by Amul, Britannia, Clinic Plus, and Tata Consumer Products.

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