P&G India Launches Rs 300 Crore Catalyst Fund for Supply Chain Innovation

28 Sep 2023 , 01:41 PM

Procter & Gamble India (P&G India) launches a Rs 300 crore ‘P&G Supply Chain Catalyst Fund.

Aim: Collaborate with external innovators and partners to co-develop solutions for ‘Supply 3.0,’ an advanced supply chain ecosystem. The goal is to Elevate the supply chain by emphasizing agility, flexibility, scalability, transparency, and resilience.

Focus on Collaboration: Offer startups and innovators a platform to collaborate with P&G for tailor-made business solutions.

Integration with vGROW Program: Part of P&G India’s ‘vGROW’ program, aligning with the Prime Minister’s Gati Shakti initiative to enhance supply chain capabilities.

Commitment: P&G India has committed spends of over Rs 1,800 crore to date in business solutions through vGROW.

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