PVR INOX increases its presence in Mumbai And Bhubaneswar with ten additional screens

15 Nov 2023 , 11:26 AM

The top movie theatre operator in India, PVR INOX, has opened ten new screens in two key locations, marking a noteworthy milestone. This includes the opening of four screens in Bhubaneswar and six in Mumbai.

This growth is consistent with PVR INOX’s strategy plan to broaden the range of movies it offers and appeal to different types of customers. With 345 screens spread over 76 buildings in Western India and 138 screens spread across 36 properties in Eastern India, the company has increased its market share in both regions.

A distinctive luxury boutique property in Mumbai is Maison INOX, a recently opened 6-screen multiplex at Jio World Centre in the Bandra Kurla Complex. It has two Insignia screens, one IMAX screen, and three ordinary screens with a combined seating capacity of 790. The theatre has next-generation 3D screens, Dolby Atmos surround sound, and a 4K laser projection system, among other cutting-edge technologies. PVR INOX now has 260 screens spread among 53 properties, expanding its presence to 15 cities in Maharashtra.

Concurrently, the 4-screen multiplex in Bhubaneswar’s Utkal Kanika Galleria Mall is the first theatre in the city to feature all 4K Laser screens. With 682 seats, it offers a cozy viewing experience with luxurious last-row recliners and state-of-the-art amenities including Next-Gen 3D screens, Dolby 7.1 immersive audio, and 4K Laser projection.

PVR INOX Limited’s Executive Director, Sanjeev Kumar Bijli, expressed his happiness to announce the opening of two new properties in the West and East of the nation. He attributed the growth of multiplexes to the need for more options for entertainment outside the house in India as well as the country’s growing mall population. PVR INOX keeps expanding its multiplex presence, giving customers more choices for big-screen movie viewing.

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