PVR Ltd. announced the opening of a 4-screen property in Narsipatnam Andhra Pradesh. The said property will be equipped with cutting-edge technologies and features Clarus Screens from Harkness and Christie 2K projectors which will deliver an immersive viewing experience to moviegoers.
For an unparalleled surround sound experience, the audios host advanced Dolby 7.1 and Dolby ATMOS that truly allows crystal clear, high-definition immersive audio. This will be the first theatre in the town to have DOLBY ATMOS.
The company will now operate at the former Sreekanya Cinemax as one of its properties making it the town’s largest and most contemporary cinema theatre.
With this latest launch, PVR now becomes the largest operator of multiplex chain with 860 screens at 179 properties located within 73 cities, in India and Sri Lanka.
“South holds immense importance in terms of our expansion plans as it is highly deprived in terms of multiplexes. When cinemas reopened after the lock-down, the South Indian box office continued to perform well increasing optimism of business recovery. In line with the company’s strategy to increase its presence in Tier-2 and Tier-3 cities, we are pleased to introduce Narsipatnam’s most modern multiplex to provide best in class entertainment and enhanced experiences to its local populace.” said, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, commenting on the launch.
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