On August 16, businessman Ratan Tata revealed his interest in the senior dating firm Goodfellows, which was launched by Shantanu Naidu, a manager in his office.
Goodfellows, a paid service created to connect older residents with recent graduates, has finished its beta phase in Pune during the previous six months. Now, the business wants to expand its offerings in Mumbai, Chennai, and Bengaluru.
The relationships that Goodfellows has forged between the two generations are very significant and are assisting India in addressing a significant societal issue. The 84-year-old Tata stated, “I hope the investment helps the young team at Goodfellows thrive.”
The organization said that the young graduates it has been recruiting have undergone screening for empathetic tendencies and a propensity towards the elderly. The selection of the top candidates who can interact with the clients in a “genuine and meaningful way” is the goal of the screening procedure, it was underlined.
According to a press release, the Goodfellows business strategy is a “freemium subscription model,” with the first month of the services being free and a minor membership price starting in the second month.
The business claimed to also host monthly social gatherings where clients could “meet other clients and other young grads, fostering a feeling of community.”
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