The loyalty management platform PoshVine has been purchased by Razorpay, a provider of digital payments and financial services, for an undisclosed fee.
This is the sixth acquisition made by Razorpay altogether and its fourth this year.
The acquisition follows its $200 million purchase of offline point-of-sale (PoS) company Ezetap in August, which is anticipated to catapult it into the loyalty and rewards management industry.
The 36-person PoshVine team will work with Razorpay to run its loyalty and rewards vertical as part of the agreement.
Through additional merchant incentives, Razorpay is anticipated to assist banks in boosting client retention for their credit services as a result of the acquisition.
For feedback and suggestions, write to us at editorial@iifl.com
Related Tags
IIFL Customer Care Number
(Gold/NCD/NBFC/Insurance/NPS)
1860-267-3000 / 7039-050-000
IIFL Capital Services Support WhatsApp Number
+91 9892691696
Download The App Now
Follow us on
2025, IIFL Capital Services Ltd. All Rights Reserved
IIFL Capital Services Limited - Stock Broker SEBI Regn. No: INZ000164132, PMS SEBI Regn. No: INP000002213,IA SEBI Regn. No: INA000000623, SEBI RA Regn. No: INH000000248, DP SEBI Reg. No. IN-DP-185-2016
ARN NO : 47791 (AMFI Registered Mutual Fund Distributor)
This Certificate Demonstrates That IIFL As An Organization Has Defined And Put In Place Best-Practice Information Security Processes.
