Reliance brings Campa Cola back

10 Mar 2023 , 08:26 AM

In order to compete with market leaders Coca-Cola and PepsiCo, Reliance Consumer Products, the fast-moving consumer products division of Reliance Retail Ventures Limited, has reintroduced the domestic cola brand Campa Cola in three new flavors.

The brand will initially be made accessible in Andhra Pradesh and Telangana before being introduced gradually to the rest of the nation, the business said in a statement on Thursday.

Reliance purchased Campa Cola from Pure Drinks Company last year.

The statement read, ‘With this launch, Reliance Consumer Products further strengthens its FMCG portfolio, which comprises heritage brands from Sosyo Hajoori, confectionery range from Lotus Chocolates, Sri Lanka’s leading biscuit brand Maliban, as well as daily essentials under its own brands, including Independence and Good Life, among others.

Due to the early start of summer, businesses are hurrying to stock both traditional grocery shops and online merchants with summer-focused products like soft drinks and ice cream, which are experiencing high double-digit growth.

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