Reliance Consumer Products Limited has announced that it will acquire a 50% stake in Gujarat-based beverage company Sosyo Hajoori Beverages (SHBPL).
The 100-year-old company is a major player in the domestic soft drinks market, with brands including Sosyo, Kashmira, Lemee, Ginlim, Runner, Opener, Hajoori Soda, and S’eau. The existing promoters, the Hajoori family, will retain control of SHBPL.
Reliance Industries’ FMCG arm stated that it intends to empower Indian consumers with a bouquet of indigenously developed consumer brands and products that offer superior value. The brand portfolio of the company includes the beverage brand Campa and the packaged consumer products brand ‘Independence,’ which was launched earlier this month.
Reliance announced last week that it would acquire a 51% stake in Lotus Chocolate Co from its promoters for Rs74 crore and make an open offer to public shareholders to acquire the remaining 26%.
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