On its new e-commerce platform, AJIO Business, Reliance Retail has introduced the athleisure brand Xlerate and appointed cricketer Hardik Pandya as its brand ambassador.
The brand provides for the needs of athletes and fitness buffs.
Sport shoes, athletic and lifestyle footwear, gear including track trousers, t-shirts, shorts, and other accessories are all available at Xlerate starting at Rs 699.
Products from Xlerate are only offered on AJIO Business, one of the top B2B e-commerce sites in India. By signing up for AJIO Business, any merchant in India, including tiny general sports shops and clothing boutiques, can place an order for Xlerate products, according to Reliance Retail.
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