Reliance to enter ice cream market

11 Apr 2023 , 10:58 AM

After acquiring Campa Cola to enter the soft drinks market, Reliance Industries is all set to enter the ice cream market through Reliance Consumer Products. The company is going to compete with dairy brands like Amul and Mother Dairy by venturing into the ice cream and dairy market.

The company is looking forward to launch its ice cream under the brand name of Independence, starting from Gujarat, and may also enter into a contract with a manufacturer in the state, reported Business Standard citing anonymous sources.

The company is planning to compete directly with dairy brands like Amul and Mother Dairy. The company is also planning to make some key acquisitions in the value-added space in the market under its mega-expansion plan, said the report.

This will be the second attempt of the group to enter the dairy market. Earlier, the Reliance group had exited the dairy market in 2016 after selling its business to Heritage Foods.