Renaissance Global, Netflix enter strategic alliance to offer series inspired branded fine jewellery

19 Oct 2022 , 12:13 PM

Renaissance Global Limited, a global leader in the branded jewellery market, announced a licensing agreement with Netflix.

According to the terms of this agreement, Renaissance and Netflix will work together to create an intriguing line of branded jewellery based on the popularity of some of Netflix’s most well-known shows. This one-of-a-kind collection will be sold to customers in the United States and Canada.

The deal with Netflix complements Renaissance’s objective to accelerate the expansion of its branded jewellery business, as well as the Management’s vision to build a high-performing portfolio of internationally recognised licensed brands.

This partnership adds to the company’s already extensive portfolio of licensed brands, which includes Enchanted Disney Fine Jewellery, Hallmark, NFL, Star Wars, and Disney Treasures.

The Netflix jewellery line will feature unique items based on intellectual property from famous Netflix titles including Stranger Things, Squid Games, The Witcher, and The Queen’s Gambit. The product range includes rings, earrings, bracelets, and pendants for both genders, with a specific emphasis on youngsters.

This collection, which is largely aimed at digitally native millennials, will first be available online through Netflix’s e-commerce platforms and the websites of major jewellery retailers in North America and Canada. It will thereafter be available in retail locations in these markets as well as on the company’s own D2C platforms.

At around 12.16 PM, Renaissance Global was trading at Rs116.25 down by 3.37% from its previous closing of Rs120.30 on the BSE. The scrip touched intraday high and low of Rs132.25 and Rs114 respectively.

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