Route Mobile acquires cloud communications platform M R Messaging for 38M euros

4 Feb 2022 , 12:05 PM

RouteSms Solutions FZE, a wholly owned subsidiary of Route Mobile Limited, one of the leading CPaaS (Communication Platform as a Service) provider to enterprises, over-the-top (“OTT”) players and mobile network operators, has signed definitive agreements to acquire M.R Messaging FZC (“M.R Messaging/MRM”), one of the leading Cloud communications service provider catering to enterprises and aggregators in Europe & South Africa.

RSL FZE will acquire 100% equity stake in the Company for EUR 38mn and the acquisition is aligned to Route Mobile’s global growth strategy and strengthens its global presence as a CPaaS leader.

MRM offers CPaaS solutions including A2P messaging, number lookup and 2-way messaging to enterprises as well as aggregators, using its technology platform. They have offices in the U.A.E, Malta and South Africa and have fostered best in class partnerships that allows them to ensure a superior quality of service to brands & enterprises.

Rajdipkumar Gupta, Managing Director and Group CEO, Route Mobile Limited, said, “M.R Messaging presents Route Mobile a significant opportunity to foray and compete in new markets. This opportunity enables us to offer brands & enterprises a global network with local presence in Europe and South Africa, delivering a superior customer experience at scale.”

He further added, “We have always aimed to gain a bigger foothold globally. After Latin America, we wanted to strengthen our presence in Europe & South Africa and M.R Messaging is just the right fit.”

Robin Sullivan, CEO & Founder of M.R Messaging FZC, said, “We are immensely thrilled to join hands with one of the leading CPaaS player like Route Mobile. This opportunity enables us to expand our product & services capabilities backed with solid tech-led communications transformation expertise in Europe & South Africa.”

Further, the acquisition is expected to be completed by March 31, 2022.

At around 12:01 PM, Route Mobile was trading at Rs1,795 apiece down by Rs9.6 or 0.53% on Sensex.