For an unknown price, premium online laundry startup Sorterz has acquired the business-to-business (B2B) division of competitor app-based laundry company Maxclean. Both are firms with offices in Bengaluru that use technology to expand their operations.
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Sorterz offers wet and dry cleaning services with a focus on the medical and hotel industries. With the most recent deal, Maxclean, which runs a facility in the rural Bengaluru area of Doddaballapur, has left the business-to-business or industrial sector.
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According to Singh, the B2B laundry industry in India was formerly unstructured but is currently steadily transitioning to the organized sector, where there has been a sharp increase in competition.
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