Tata Cliq will launch offline shops to offer cosmetics

13 Sep 2022 , 10:23 AM

As many consumers have turned back to traditional brick-and-mortar stores for their shopping, Tata Cliq, an online retail platform of the Tata Group, wants to open physical locations to sell beauty products all across the nation.

The business is negotiating to lease space to put up shops selling cosmetics and beauty products in malls and on busy city streets.

With people going back to work, the company believes that the beauty sector is a scalable industry. Additionally, people prefer going into stores rather than shopping online.

The difficulty for Tata Cliq would be to set itself apart from competitors like Myntra in the fashion industry and Nykaa in the beauty industry. Tata Cliq may change the focus of its business to luxury or beauty.

A specific app for beauty and cosmetics called Tata Cliq Palette is being tested by the firm, and it will eventually go offline. The aforementioned individual stated, “While there is a specific app for the segment, Tata Cliq will also open stores around the same time.”

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