Trent signs JV with MAS Amity for intimate wear and related products

23 Jan 2023 , 09:16 AM

Trent Ltd has announced a 50:50 Joint Venture with MAS Amity Pte. Ltd. to set up an entity in India for jointly developing a business of intimate wear and other apparel related products, the company said.

Over time, Trent and MAS would together pool their domain expertise to undertake design, development and manufacturing of a range of intimate wear and other apparel products. Initially, the joint venture would facilitate design and sourcing of related products. 

On this development, Noel N Tata, Chairman, Trent Limited said, “We see significant opportunities to leverage the growing reach of our brands to build a differentiated proposition in lingerie, activewear and related categories. MAS brings impeccable capabilities and track record in the manufacture of high-quality products in this space. 

This alliance between Trent and MAS would deepen Trent’s strategic commitment to offer fully owned brands at its retail stores and enable MAS to expand their international presence further. We are excited at the prospects of leveraging our joint synergies and deliver greater value to our customers.”

On Monday, early morning trade, Trent was trading at Rs1184.40 per share higher by 0.19% on the BSE.

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