Vasu Healthcare forays into Nutraceuticals

11 Feb 2022 , 12:13 PM

Serving Goodness of Ayurveda since 1980, Gujarat based Vasu Healthcare Pvt Ltd – a leading brand in the herbal and ayurveda segment is foraying into Nutraceuticals. Company has launched a new division ‘Vasu Nutra’ and aims to introduce plant based Herbal Nutraceuticals in combination with nature’s finest herbal and nutraceutical ingredients. Company plans to launch 10 plus Nutra products in Bone Health, UTI Care, Paediatric & Women Care, Multivitamins, Antioxidants and expand gradually.

Covid pandemic has played a catalyst in the tremendous growth of the nutraceutical industry in India in the last few years with a renewed focus on preventive healthcare, hygiene, health consciousness.

Commenting on the development, Mr. Hardik Ukani, Managing Director, Vasu Healthcare Pvt Ltd, said, “The pandemic has forced people to focus on everyday immunity, wellness, hygiene and nutrition which was not much evident few years back. Trust and acceptance for Ayurveda, natural and herbal products have increased substantially and have significantly boosted the market of herbal supplements. Vasu Nutra has an inherent advantage with a rich heritage and legacy of being in Ayurveda business for four decades and DSIR certified state-of-the-art R&D facilities. Company aims to introduce plant based herbal nutraceuticals range including immunity booster, multivitamins, antioxidants range in Bone Health, UTI care, pediatric and women care.”

Nutraceutical industry in India is estimated to be around USD 10 billion in 2022 and likely to reach USD 18 billion by 2025 with expected annual growth of 21%. India’s nutraceutical industry is expected to hold at least 3.5 percent of global market share by 2023. Dietary supplements constitute over 65 percent of the Indian nutraceuticals market and includes macronutrients, herbal and non-herbal extracts.

“With the rapidly changing lifestyle, nutraceuticals are fast gaining acceptance to fill in the nutrition gaps left in daily diets, improving immunity and have become a staple in the Indian healthcare market. Nutraceuticals range of the company will be available on prescription as well as at all the leading e-commerce portals including Netmeds, 1MG and Vasu Store mobile app and website. Our R&D team is further working on innovative segments like TB, Diabetes, Stress, Cardiac, Bowel care through novel drug delivery systems along with expanding the personal hygiene & skincare range including oral healthcare,” said Mr. Sagar Patel, Director, Vasu Healthcare Pvt Ltd.

Established in 1980, Vasu Healthcare is a leading Indian brand in the Ayurvedic Therapeutic formulations, Herbal Cosmetic & Personal Care & Nutritional Supplements. Company has a vision to establish itself as a science-based, head-to-heel brand, harnessed from nature’s wealth. Brand Vasu has earned trust and recognition globally with its quality and innovative range of products and is  currently exporting to 50 plus countries including Middle East, North Africa, CIS, UK, Latin America region countries etc.

Company has 200 plus products covering segments including Urology (URAL), Orthopedics (BONTON-DAZZLE), Pediatrics (CASPA), Gynecology (MERYTON), Respiratory care (ZEAL) etc. Company’s flagship brand -TRICHUP is omnipresent Worldwide and offers a range of Hair Care Solutions including oil, shampoo, Serum, Hair Conditioner, Cream etc. Company has a pan-India network of dealers and distributors, including pharmacies, retail chemists, modern trade and stockists.