Wipro targets to be among top three companies in lighting industry by end of FY25

14 Sep 2023 , 09:50 AM

Wipro Customer Care & Lighting aims to be among the top three companies in the lighting market by FY 2024-25 end, expanding faster than the industry average despite hurdles such as inflation and poor rural customer demand.

The company, which is a subsidiary of Wipro Enterprises, entered the home appliances market more than a year ago, with the introduction of items in the mid to premium range.

According to Sanjay Gupta, Senior Vice President, Consumer Lighting & Switches at Wipro Consumer Care & Lighting, its appliances are currently an online exclusive brand, available on e-commerce channels, but it has aspirations to expand offline as well.

Wipro’s Lighting division grew by double digits in FY 2022-23, surpassing Rs 1,000 crore in revenue.

Wipro Lighting is present in categories such as commercial lighting, street lighting, industrial lighting, and providing residential lighting solutions within the B2C segment in the B2B market.

The retail trade of home appliances and the lighting sector has a lot of overlap because they both use the same retail channels. The majority of lighting retailers in the country also sell household appliances.

Electric irons, electric kettles, egg boilers, pop-up toasters, sandwich makers, induction cooktops, and mixer grinders are among the home appliances offered by Wipro.

Wipro Consumer Care and Lighting, a division of Azim Premji’s Wipro Enterprises, surpassed the Rs 10,000 crore mark in overall revenue in FY23. It is involved in the FMCG and lighting industries.

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