Infosys completes acquisition of digital experience and marketing agency 'oddity'; Stock climbs 2%

21 Apr 2022 , 01:33 PM

Infosys has announced that it has completed the acquisition of oddity, a Germany-based digital marketing, experience, and commerce agency. This follows the announcement the company made on March 22, 2022.

The acquisition further strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients, and help them navigate their digital transformation journey.

oddity brings to Infosys a comprehensive service portfolio comprising digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design and e-commerce services as well as its metaverse-ready set-up across Europe.

Together with Infosys’ earlier acquisition of WONGDOODY, which offers creative and marketing services, oddity will help global CMOs, and businesses thrive in a digital commerce world with complementary skills and expertise.

As part of Infosys’ digital experience and design offering, oddity will become part of WONGDOODY, an Infosys company, and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, and London, and design hubs in five cities in India.

Infosys was trading at Rs1624.90 per piece higher by 2.33% on the BSE, at around 1:36 PM.