Startup Asia: Top Strategies for Cashing in on Asia's Innovation Boom

India Infoline News Service | Mumbai |

‘Startup Asia’ goes beyond insights into 100 of Asia’s up-and-comer startup companies and their venture investors. It provides winning strategies of a new generation of entrepreneurs who no longer look to Facebook, Amazon and eBay for cues but are crafting their own business models, going global, and scoring initial public offerings (IPO) on Wall Street.

Title: Startup Asia: Top Strategies for Cashing in on Asia's Innovation Boom

Author: Rebecca A Fannin

Pages: 256, Paperback

Publication Date: October 2011

 

Published by John Wiley & Sons (Asia) Pte. Ltd.

Forbes contributor Rebecca Fannin provides a first-hand, on-the-ground tour of Asia’s new tech centers in her new book, ‘Startup Asia: Top Strategies for Cashing in On Asia’s Innovation Boom’. In this book, Rebecca catches China’s lead and shows how India promises to close the gap while Vietnam is on the frontier and Singapore strives to create vibrant entrepreneurship.


Startup Asia’ goes beyond insights into 100 of Asia’s up-and-comer startup companies and their venture investors. It provides winning strategies of a new generation of entrepreneurs who no longer look to Facebook, Amazon and eBay for cues but are crafting their own business models, going global, and scoring initial public offerings (IPO) on Wall Street.


Packed with profiles of more than two dozen successful founders of innovative startups, readers will be introduced to Vietnamese self-starter Nguyen Xuan Tai who made his search engine, Socbay, in the image of Google; Harvard MBA Naveen Tewari who cranked up mobile ad network inMobi in Bangalore and expanded internationally, and Ray Zhang of car rental service eHi in China. Alongside these are several savvy venture capitalists who are betting on Asia.


This book offers readers a road map to navigate to the fastest growing sectors of mobile communications, clean technology, consumer and outsourcing, bundling it with emerging markets outlook and strategies for entrepreneurs on how to go global from Asia.


About Book

 

Find out where the new innovation hot spots are, what the next consumer waves will be, and where to catch them Asia's innovation hot spots are fast emerging as first-choice destinations for bright, young entrepreneurs. From Taiwan to Singapore, technology center hubs are forming to rival the original Silicon Valley. Startup Asia gives you a close-up view into the key growth trends shaping entrepreneurship in China and India, plus the new frontier market of Vietnam.


Showing how entrepreneurs and investors can start up in Asia and go global, the book provides a first-hand, on-the-ground tour of the new technology centers that are gaining momentum all over Asia. Interviews with the most successful venture capitalists and entrepreneurs reveal their winning strategies and show how a new generation of entrepreneurs in China and India are no longer looking to the West for their cues—but are instead crafting their own local business models and success strategies.

  • Shows entrepreneurs and investors how they can pursue their dreams of launching successful start-ups in Asia
  • Reveals that many of the same venture investors that first funded young businesses in Silicon Valley moved into China, then India, and are now finding their way to Vietnam
  • Addresses the risks of doing business in Asia's developing markets, including lack of intellectual property protection, political and regulatory shifts, bribery, and corruption

From high-profile Forbes contributor Rebecca Fannin, Startup Asia is the essential guide for anyone looking to trek into this new frontier.


About Wiley:

 

Founded in 1807, John Wiley & Sons, Inc. is a legal family that has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.

 

Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada and Australia. The Company's website can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

 

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