With the current pandemic when the human interaction has come to a halt, mobile phones and desktops have become constant in everybody’s life. Technology has been adapted by everybody for meeting all their needs right from booking the appointment with a doctor to choosing customized furniture for your home. Everything has literally come on your finger tips.
What is digital marketing?
Digital marketing is an online platform where one can advertise their products online on the internet or any other digital medium.As people nowadays have a significant online presence, the sellers have grabbed the opportunity to create a niche for their product. Through digital marketing details of the product to the customer anywhere and anytime is taken as it uses social media and web pages to advertise the product.
There are various lucrative ways on how to earn money by digital marketing and some of the ways are listed below:
Update website messaging
Your website should be in synch with the current situation. You messaging should be such that website visitors, be they current customers or future prospects, feel that you understand the challenges in the business. At the same time, you have to show your business is ready and can still provide you services in the unprecedented times of the pandemic. Highlight your new offerings in the cover page of the website so that visitors get to know about your latest services.
Focus on website conversions
When the intent is changing and search interest for many services is going slow, it becomes much essential for your website to work hard so that the traffic can be converted into leads and sales. Times are changing so fast that what worked in May, it won’t now. You should review your Google Analytics data to see how users are interacting with your site. Look at whether your top landing pages are changing, whether your conversion rates are shifting or the lead sources are different.
Keep content strategy on top
During lockdown, people’s preferences have changed and they are searching for new things and lockdown specific things too. And that is the same for B2B too. In a B2B context, we are seeing people searching for lockdown tips on how best to work from home, business owners want to know how their business should thrive and people want to know what the office of the future looks like. As B2B digital marketing professionals, we should provide them with answers to those questions. Therefore, our websites should be full of blogs and content answering such queries and ideas related to business during and post COVID era.
It is important that we pivot our content strategies, not only because of COVID-19 but more importantly to meet the changing needs of our customers moving forward.
The author of this article is Mr. Ankit Shyamsukha, CEO, ICA Edu Skills
Published as received