According to a recent research report by a leading brand management consultancy, counterfeiting now costs more than 2% of the global economic output that works out to around $1.8 trillion a year. The dark underbelly of counterfeiting is expanding by over 15% every year, which is alarming. Consumer goods account for over 46% of the counterfeiting trade.
India's largest global flexible packaging solution company Uflex has been relentlessly working over the last two decades to develop brand protection and anti counterfeiting solutions that prevent look-alikes from eroding brand equity of its clients. Company's brand protection solutions have created quite a stir in the market with more and more brands now opting for them.
The growing demand is evident at DRUPA with prospective customers making a beeline at the Uflex pavilion to understand the wide range of solutions that can save their brands from being duplicated.
Waging a full blown war against counterfeiting, Uflex has exhibited the most contemporary brand protection solutions at its pavilion at DRUPA. There is a tremendously encouraging response for:
- UV Process Manufactured Fresnel, Diffractive, Holographic and Hybrid (Combination) lens embossed films;
- Holographic Thermal Lamination Film;
- Stamping Foils